%0 Book %1 GVK12577219X %A Balderjahn, Ingo %B Schriften zum Marketing %C Berlin %D 1993 %I Duncker & Humblot %K Marketing Marktreaktionsfunktion Mikroökonomie %N 33 %T Marktreaktionen von Konsumenten %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+12577219X&sourceid=fbw_bibsonomy %@ 3428076494

@book{GVK12577219X, added-at = {2009-08-21T09:59:23.000+0200}, address = {Berlin}, author = {Balderjahn, {Ingo}}, biburl = {https://www.bibsonomy.org/bibtex/20c620bb7da96deec13e138579fd91d2d/fbw_hannover}, interhash = {bd826de12fd0698bc1039370a37fce5e}, intrahash = {0c620bb7da96deec13e138579fd91d2d}, isbn = {3428076494}, keywords = {Marketing Marktreaktionsfunktion Mikroökonomie}, number = 33, pagetotal = {310}, ppn_gvk = {12577219X}, publisher = {Duncker & Humblot}, series = {Schriften zum Marketing}, subtitle = {ein theoretisch-methodisches Konzept zur Analyse der Wirkung marketingpolitischer Instrumente}, timestamp = {2009-08-21T10:00:59.000+0200}, title = {Marktreaktionen von Konsumenten}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+12577219X&sourceid=fbw_bibsonomy}, year = 1993 }