%0 Book %1 neumeier2006brand %A Neumeier, Marty %A of Graphic Arts, American Institute %C Berkekley, CA %D 2006 %I New Riders %K brand %T The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview %U http://www.worldcat.org/search?qt=worldcat_org_all&q=9780321348104 %X Üsing the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket. %@ 0321348109 9780321348104

@book{neumeier2006brand, abstract = {"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.}, added-at = {2016-03-05T09:50:28.000+0100}, address = {Berkekley, CA}, author = {Neumeier, Marty and of Graphic Arts, American Institute}, biburl = {https://www.bibsonomy.org/bibtex/27940c28f6d7970ec561f6bb416265ca9/anne.h}, interhash = {bf4615d1c107f9631a7c1cfde33f4cbd}, intrahash = {7940c28f6d7970ec561f6bb416265ca9}, isbn = {0321348109 9780321348104}, keywords = {brand}, publisher = {New Riders}, refid = {61461816}, timestamp = {2016-03-05T09:50:28.000+0100}, title = {The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview}, url = {http://www.worldcat.org/search?qt=worldcat_org_all&q=9780321348104}, year = 2006 }