Artikel,

Reading over McLuhan's Shoulder

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Canadian Journal of Communication, 44 (4): 489 - 501 (2019)

Zusammenfassung

Background This article presents a reworked keynote address given at the "Many McLuhans" conference held at the University of Toronto in September 2018 on the occasion of UNESCO recognizing Marshall McLuhan's library as part of its Memory of the World program. Analysis The article explores McLuhan as a reader and suggests that his greatest work might have been what he read rather than what he wrote. Conclusion and implications The library, as a genre, is one of the great media forms of modernity and antiquity and a marker of the fragility and majesty of the things that humans do with their large brains.

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