%0 Thesis %1 riedel1996markenwertmessung %A Riedel, Frank %D 1996 %K %T Die Markenwertmessung als Grundlage strategischer Markenführung

@phdthesis{riedel1996markenwertmessung, added-at = {2023-12-13T08:58:28.000+0100}, author = {Riedel, Frank}, biburl = {https://www.bibsonomy.org/bibtex/2fc471eceb01116724202d731bd6c010f/admin}, dnbtitleid = {946859078}, interhash = {c9a5d112159ad6d5fb9a6c0dc6e55ad6}, intrahash = {fc471eceb01116724202d731bd6c010f}, keywords = {}, school = {TU Berlin}, timestamp = {2023-12-13T08:58:28.000+0100}, title = {Die Markenwertmessung als Grundlage strategischer Markenführung}, year = 1996 }