%0 Journal Article %1 noauthororeditor %A Reddy, A. V. S. Prasad Dr. Y. Raghunatha %D 2017 %J International Journal of Trend in Scientific Research and Development %K Applied Mathematics analytic goal hierarchy media mix planning process(AHP) programming(GP) %N 4 %P 564-570 %T Optimization of Media Mix Planning in Health Care System by an AHP Based Goal Programming Model %U http://www.ijtsrd.com/mathemetics/applied-mathematics/2210/optimization-of-media-mix-planning-in-health-care-system-by-an-ahp-based-goal-programming-model/a-v-s-prasad %V 1 %X In this paper, we present an analytical hierarchy based goal programming model for media mix planning in health care system. Today health care providers, like most business, are using advertising in order to attract customers (patients) to its products or services. Media selection involves the allocation of advertising budget among a variety of media options in such way as to maximize the number of potential customers reached. In this study we considered exercise products, personal care products, home medical devices and general clinical services of large health care system in Hyderabad. The problem was solved and results are discussed A. V. S. Prasad | Dr. Y. Raghunatha ReddyÖptimization of Media Mix Planning in Health Care System by an AHP Based Goal Programming Model" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017, URL: http://www.ijtsrd.com/papers/ijtsrd2210.pdf http://www.ijtsrd.com/mathemetics/applied-mathematics/2210/optimization-of-media-mix-planning-in-health-care-system-by-an-ahp-based-goal-programming-model/a-v-s-prasad

@article{noauthororeditor, abstract = {In this paper, we present an analytical hierarchy based goal programming model for media mix planning in health care system. Today health care providers, like most business, are using advertising in order to attract customers (patients) to its products or services. Media selection involves the allocation of advertising budget among a variety of media options in such way as to maximize the number of potential customers reached. In this study we considered exercise products, personal care products, home medical devices and general clinical services of large health care system in Hyderabad. The problem was solved and results are discussed A. V. S. Prasad | Dr. Y. Raghunatha Reddy"Optimization of Media Mix Planning in Health Care System by an AHP Based Goal Programming Model" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017, URL: http://www.ijtsrd.com/papers/ijtsrd2210.pdf http://www.ijtsrd.com/mathemetics/applied-mathematics/2210/optimization-of-media-mix-planning-in-health-care-system-by-an-ahp-based-goal-programming-model/a-v-s-prasad }, added-at = {2018-08-31T13:51:35.000+0200}, author = {Reddy, A. V. S. Prasad Dr. Y. Raghunatha}, biburl = {https://www.bibsonomy.org/bibtex/2ddbb87e7b9a4e04861992b3036a2bb7d/ijtsrd}, interhash = {cbe4fa3ec105ac87f7389931bf26bb61}, intrahash = {ddbb87e7b9a4e04861992b3036a2bb7d}, issn = {2456-6470}, journal = {International Journal of Trend in Scientific Research and Development}, keywords = {Applied Mathematics analytic goal hierarchy media mix planning process(AHP) programming(GP)}, language = {English}, month = jun, number = 4, pages = {564-570}, timestamp = {2018-10-02T11:01:27.000+0200}, title = {Optimization of Media Mix Planning in Health Care System by an AHP Based Goal Programming Model }, url = {http://www.ijtsrd.com/mathemetics/applied-mathematics/2210/optimization-of-media-mix-planning-in-health-care-system-by-an-ahp-based-goal-programming-model/a-v-s-prasad}, volume = 1, year = 2017 }