%0 Book %1 GVK185227058 %C Thousand Oaks, Calif. u.a. %D 1995 %E Sherry, John F. %I SAGE Publ. %K Communication_in_marketing Consumer_behavior Consumer_behaviour Management_and_Business_Administration Marketing Social_aspects Verbraucherverhalten Ökonomische_Anthropologie %T Contemporary marketing and consumer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+185227058&sourceid=fbw_bibsonomy %@ 0803957521

@book{GVK185227058, added-at = {2009-08-21T10:05:12.000+0200}, address = {Thousand Oaks, Calif. [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/287ad0434715d31f53d6665fc6eb201b3/fbw_hannover}, editor = {Sherry, {John F.}}, interhash = {cee3a4f7c93cfe0f9cb61b420c58782b}, intrahash = {87ad0434715d31f53d6665fc6eb201b3}, isbn = {0803957521}, keywords = {Communication_in_marketing Consumer_behavior Consumer_behaviour Management_and_Business_Administration Marketing Social_aspects Verbraucherverhalten Ökonomische_Anthropologie}, pagetotal = {XVII, 482}, ppn_gvk = {185227058}, publisher = {SAGE Publ.}, subtitle = {an anthropological sourcebook}, timestamp = {2009-08-21T10:29:51.000+0200}, title = {Contemporary marketing and consumer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+185227058&sourceid=fbw_bibsonomy}, year = 1995 }