%0 Book %1 GVK320342069 %A Ahlert, Dieter %A Kenning, Peter %A Schneider, Dirk %C Wiesbaden %D 2000 %I Gabler %K Betriebswirtschaft:_Sonstiges Deutschland Einzelhandel Handel Handelsmarke Handelsmarketing Markenpolitik Marketing Theorie %T Markenmanagement im Handel %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+320342069&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 3409116435

@book{GVK320342069, added-at = {2009-08-21T11:30:37.000+0200}, address = {Wiesbaden}, author = {Ahlert, {Dieter} and Kenning, {Peter} and Schneider, {Dirk}}, biburl = {https://www.bibsonomy.org/bibtex/2a209507e18038fc845275b4236d25a23/fbw_hannover}, edition = {1. Aufl.}, interhash = {d371523d6c224904b26815269baee417}, intrahash = {a209507e18038fc845275b4236d25a23}, isbn = {3409116435}, keywords = {Betriebswirtschaft:_Sonstiges Deutschland Einzelhandel Handel Handelsmarke Handelsmarketing Markenpolitik Marketing Theorie}, pagetotal = {XI, 230}, ppn_gvk = {320342069}, publisher = {Gabler}, subtitle = {von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen ; Strategien, Konzepte, Praxisbeispiele}, timestamp = {2009-08-21T11:31:10.000+0200}, title = {Markenmanagement im Handel}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+320342069&sourceid=fbw_bibsonomy}, year = 2000 }