%0 Book %1 GVK329431153 %C Wiesbaden %D 2001 %E Günter, Bernd %E Helm, Sabrina %I Gabler %K Customer_Relationship_Management Deckungsbeitragsrechnung Deutschland Kosten-Nutzen-Analyse Kundenmanagement Kundenwert Marketing Marktforschung Shareholder_Value Theorie Unternehmensführung %T Kundenwert %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+329431153&sourceid=fbw_bibsonomy %7 1. Aufl %@ 3409117016

@book{GVK329431153, added-at = {2009-08-21T11:32:45.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/2be422638da490f893f0dbacd1d871146/fbw_hannover}, edition = {1. Aufl}, editor = {Günter, {Bernd} and Helm, {Sabrina}}, interhash = {d37ca95b54e42ecd59011ab7b70b78f5}, intrahash = {be422638da490f893f0dbacd1d871146}, isbn = {3409117016}, keywords = {Customer_Relationship_Management Deckungsbeitragsrechnung Deutschland Kosten-Nutzen-Analyse Kundenmanagement Kundenwert Marketing Marktforschung Shareholder_Value Theorie Unternehmensführung}, pagetotal = {XVII, 729}, ppn_gvk = {329431153}, publisher = {Gabler}, subtitle = {Grundlagen - innovative Konzepte - praktische Umsetzungen}, timestamp = {2009-08-21T11:33:29.000+0200}, title = {Kundenwert}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+329431153&sourceid=fbw_bibsonomy}, year = 2001 }