%0 Book Section %1 engel_insights_2016 %A Engel, Dirk %B What Do We Really Know About Herta Herzog?: Exploring the Life and Work of a Pioneer of Communication Research %C Frankfurt am Main %D 2016 %E Klaus, Elisabeth %E Seethaler, Josef %I PL Academic Research %K austria herzog united-states %P 141--152 %T Insights for the Mad Men-Why Herta Herzog Is Still an Inspiration for Advertising and Market Research

@incollection{engel_insights_2016, added-at = {2019-08-29T01:56:31.000+0200}, address = {{Frankfurt am Main}}, author = {Engel, Dirk}, biburl = {https://www.bibsonomy.org/bibtex/2922ecc31b4d2e53810597eb99134bd64/jpooley}, booktitle = {What {{Do We Really Know About Herta Herzog}}?: {{Exploring}} the {{Life}} and {{Work}} of a {{Pioneer}} of {{Communication Research}}}, editor = {Klaus, Elisabeth and Seethaler, Josef}, interhash = {d57e480161020ff56ac91aa9f8f34699}, intrahash = {922ecc31b4d2e53810597eb99134bd64}, keywords = {austria herzog united-states}, pages = {141--152}, publisher = {{PL Academic Research}}, timestamp = {2019-08-29T01:56:31.000+0200}, title = {Insights for the {{Mad Men}}-{{Why Herta Herzog}} Is Still an {{Inspiration}} for {{Advertising}} and {{Market Research}}}, year = 2016 }