%0 Book %1 GVK520607090 %A Hoffman, K. Douglas %A Bateson, John E. G. %C Mason, Ohio u.a.: Thomson /South-Western %D 2006 %K Dienstleistungsmarketing %T Services marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+520607090&sourceid=fbw_bibsonomy %7 3. ed., international student ed. %@ 978-0-324-31996-5

@book{GVK520607090, added-at = {2009-08-21T12:22:28.000+0200}, address = {Mason, Ohio [u.a.]: Thomson /South-Western}, author = {Hoffman, {K. Douglas} and Bateson, {John E. G.}}, biburl = {https://www.bibsonomy.org/bibtex/25e9e6a3bf9f7f503d9267e2e3fd23721/fbw_hannover}, edition = {3. ed., international student ed.}, interhash = {d78d2e76d0212380b7a6d2db2b0e0c0e}, intrahash = {5e9e6a3bf9f7f503d9267e2e3fd23721}, isbn = {978-0-324-31996-5}, keywords = {Dienstleistungsmarketing}, pagetotal = {XIX, 588}, ppn_gvk = {520607090}, subtitle = {concepts, strategies & cases}, timestamp = {2009-08-21T12:22:43.000+0200}, title = {Services marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+520607090&sourceid=fbw_bibsonomy}, year = 2006 }