%0 Book %1 GVK232242828 %A Schmitt, Bernd %A Simonson, Alex %C New York u.a %D 1997 %I Free Press %K Brand_name_products Corporate_image Identität Imagepolitik Markenimage Markenpolitik Marketing Unternehmen Ästhetik %T Marketing aesthetics %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+232242828&sourceid=fbw_bibsonomy %@ 0684826550

@book{GVK232242828, added-at = {2009-08-21T11:18:40.000+0200}, address = {New York [u.a]}, author = {Schmitt, {Bernd} and Simonson, {Alex}}, biburl = {https://www.bibsonomy.org/bibtex/28635b5320531ee46a578002825493c95/fbw_hannover}, interhash = {d909c15d373a420e315f22a5406d248f}, intrahash = {8635b5320531ee46a578002825493c95}, isbn = {0684826550}, keywords = {Brand_name_products Corporate_image Identität Imagepolitik Markenimage Markenpolitik Marketing Unternehmen Ästhetik}, pagetotal = {XV, 345}, ppn_gvk = {232242828}, publisher = {Free Press}, subtitle = {the strategic management of brands, identity, and image}, timestamp = {2009-08-21T11:20:20.000+0200}, title = {Marketing aesthetics}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+232242828&sourceid=fbw_bibsonomy}, year = 1997 }