%0 Book %1 GVK31253065X %A Aaker, David A. %A Kumar, V. %A Day, George S. %C New York, NY u.a. %D 2001 %I Wiley %K Marketing Marketing_research Marketingforschung Marktforschung %T Marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+31253065X&sourceid=fbw_bibsonomy %7 7. ed %@ 0471363405

@book{GVK31253065X, added-at = {2009-08-21T11:27:57.000+0200}, address = {New York, NY [u.a.]}, author = {Aaker, {David A.} and Kumar, {V.} and Day, {George S.}}, biburl = {https://www.bibsonomy.org/bibtex/25134898c580c539539b9bf310c43e9a6/fbw_hannover}, edition = {7. ed}, interhash = {dba8a93b6a8208a4c5170feb8fc8cc3d}, intrahash = {5134898c580c539539b9bf310c43e9a6}, isbn = {0471363405}, keywords = {Marketing Marketing_research Marketingforschung Marktforschung}, pagetotal = {XVI, 751}, ppn_gvk = {31253065X}, publisher = {Wiley}, timestamp = {2009-08-21T11:28:29.000+0200}, title = {Marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+31253065X&sourceid=fbw_bibsonomy}, year = 2001 }