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%0 Book
%1 GVK31253065X
%A Aaker, David A.
%A Kumar, V.
%A Day, George S.
%C New York, NY u.a.
%D 2001
%I Wiley
%K Marketing Marketing_research Marketingforschung Marktforschung
%T Marketing research
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+31253065X&sourceid=fbw_bibsonomy
%7 7. ed
%@ 0471363405
@book{GVK31253065X,
added-at = {2009-08-21T11:27:57.000+0200},
address = {New York, NY [u.a.]},
author = {Aaker, {David A.} and Kumar, {V.} and Day, {George S.}},
biburl = {https://www.bibsonomy.org/bibtex/25134898c580c539539b9bf310c43e9a6/fbw_hannover},
edition = {7. ed},
interhash = {dba8a93b6a8208a4c5170feb8fc8cc3d},
intrahash = {5134898c580c539539b9bf310c43e9a6},
isbn = {0471363405},
keywords = {Marketing Marketing_research Marketingforschung Marktforschung},
pagetotal = {XVI, 751},
ppn_gvk = {31253065X},
publisher = {Wiley},
timestamp = {2009-08-21T11:28:29.000+0200},
title = {Marketing research},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+31253065X&sourceid=fbw_bibsonomy},
year = 2001
}