%0 Book %1 GVK021899525 %A Bolen, William H. %B Wiley series in marketing %C New York u.a. %D 1981 %I Wiley %K Advertising Marketing United_States %T Advertising %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021899525&sourceid=fbw_bibsonomy %@ 047103486X

@book{GVK021899525, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York [u.a.]}, author = {Bolen, {William H.}}, biburl = {https://www.bibsonomy.org/bibtex/2f1f8d931fb4af17cb087597ec27ca9eb/fbw_hannover}, interhash = {df98b6c0d631350175b4a3b1d2716379}, intrahash = {f1f8d931fb4af17cb087597ec27ca9eb}, isbn = {047103486X}, keywords = {Advertising Marketing United_States}, pagetotal = {XVIII, 504}, ppn_gvk = {021899525}, publisher = {Wiley}, series = {Wiley series in marketing}, timestamp = {2009-08-21T09:47:53.000+0200}, title = {Advertising}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021899525&sourceid=fbw_bibsonomy}, year = 1981 }