%0 Book %1 GVK192788159 %A Pepels, Werner %B Sammlung Poeschel %C Stuttgart %D 1996 %I Schäffer-Poeschel %K Marketing Werbeerfolgskontrolle Werbewirkungsanalyse %N 147 %T Werbeeffizienzmessung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+192788159&sourceid=fbw_bibsonomy %@ 379109209X

@book{GVK192788159, added-at = {2009-08-21T10:31:17.000+0200}, address = {Stuttgart}, author = {Pepels, {Werner}}, biburl = {https://www.bibsonomy.org/bibtex/2efd17e242f7cf146a924bfea63a5dfde/fbw_hannover}, interhash = {e0aff8c0754c03ae9af0eb4b0f7223a3}, intrahash = {efd17e242f7cf146a924bfea63a5dfde}, isbn = {379109209X}, keywords = {Marketing Werbeerfolgskontrolle Werbewirkungsanalyse}, number = 147, pagetotal = {VII, 320}, ppn_gvk = {192788159}, publisher = {Schäffer-Poeschel}, series = {Sammlung Poeschel}, timestamp = {2009-08-21T10:32:01.000+0200}, title = {Werbeeffizienzmessung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+192788159&sourceid=fbw_bibsonomy}, year = 1996 }