%0 Book %1 GVK505973960 %A Reinecke, Sven %A Janz, Simone %B Kohlhammer Edition Marketing %C Stuttgart %D 2007 %I Kohlhammer %K Controlling Deutschland Marketing Theorie Unternehmenskontrolle Unternehmensplanung %T Marketingcontrolling %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+505973960&sourceid=fbw_bibsonomy %@ 978-3-17-018404-6

@book{GVK505973960, added-at = {2009-08-21T12:21:08.000+0200}, address = {Stuttgart}, author = {Reinecke, {Sven} and Janz, {Simone}}, biburl = {https://www.bibsonomy.org/bibtex/2e63b1d9156c93b1c2de4830ca461745f/fbw_hannover}, interhash = {e17db6d436808536e4f2cd0bf17918c2}, intrahash = {e63b1d9156c93b1c2de4830ca461745f}, isbn = {978-3-17-018404-6}, keywords = {Controlling Deutschland Marketing Theorie Unternehmenskontrolle Unternehmensplanung}, pagetotal = {516}, ppn_gvk = {505973960}, publisher = {Kohlhammer}, series = {Kohlhammer Edition Marketing}, subtitle = {Sicherstellen von Marketingeffektivität und -effizienz}, timestamp = {2009-08-21T12:21:20.000+0200}, title = {Marketingcontrolling}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+505973960&sourceid=fbw_bibsonomy}, year = 2007 }