%0 Book %1 GVK021811903 %A Zaltman, Gerald %A Wallendorf, Melanie %B The Wiley Series in Marketing %C New York, NY u.a. %D 1979 %I Wiley %K Consumer_behavior Motivation_research_(Marketing) %T Consumer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021811903&sourceid=fbw_bibsonomy %@ 0471981265

@book{GVK021811903, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY [u.a.]}, author = {Zaltman, {Gerald} and Wallendorf, {Melanie}}, biburl = {https://www.bibsonomy.org/bibtex/241810116724b54b3185c91066a8c03ee/fbw_hannover}, interhash = {e35ed302f2f2813333489db904f24d74}, intrahash = {41810116724b54b3185c91066a8c03ee}, isbn = {0471981265}, keywords = {Consumer_behavior Motivation_research_(Marketing)}, pagetotal = {567}, ppn_gvk = {021811903}, publisher = {Wiley}, series = {The Wiley Series in Marketing}, subtitle = {basic findings and management implications}, timestamp = {2009-08-21T09:47:47.000+0200}, title = {Consumer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021811903&sourceid=fbw_bibsonomy}, year = 1979 }