%0 Book %1 GVK556328140 %C Stuttgart %D 2008 %E Kaul, Helge %I Schäffer-Poeschel %K Marketing Marketingmanagement Marketingpolitik Soziales_Netzwerk Virtuelle_Gemeinschaft %T Community Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+556328140&sourceid=fbw_bibsonomy %@ 978-3-7910-2757-9

@book{GVK556328140, added-at = {2009-08-21T12:23:46.000+0200}, address = {Stuttgart}, biburl = {https://www.bibsonomy.org/bibtex/26e0dcc7f75a43c404c95445896ece10b/fbw_hannover}, editor = {Kaul, {Helge}}, interhash = {e4f345216fdc7aaad7ddcebf0ccfbff3}, intrahash = {6e0dcc7f75a43c404c95445896ece10b}, isbn = {978-3-7910-2757-9}, keywords = {Marketing Marketingmanagement Marketingpolitik Soziales_Netzwerk Virtuelle_Gemeinschaft}, pagetotal = {XIV, 263}, ppn_gvk = {556328140}, publisher = {Schäffer-Poeschel}, subtitle = {wie Unternehmen in sozialen Netzwerken Werte schaffen}, timestamp = {2009-08-21T12:24:14.000+0200}, title = {Community Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+556328140&sourceid=fbw_bibsonomy}, year = 2008 }