%0 Book %1 GVK027445666 %A Kuß, Alfred %B Marketing Management %C Berlin u.a. %D 1987 %I de Gruyter %K Informationsaufnahme Kaufentscheidung Marketingforschung Marktforschung %N 10 %T Information und Kaufentscheidung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027445666&sourceid=fbw_bibsonomy %@ 3110104784

@book{GVK027445666, added-at = {2009-08-21T09:55:59.000+0200}, address = {Berlin [u.a.]}, author = {Kuß, {Alfred}}, biburl = {https://www.bibsonomy.org/bibtex/26ab818238780d7d9c5bc0ac1cae3c234/fbw_hannover}, interhash = {e54db3fc245d5566a2aa5d8def8569a6}, intrahash = {6ab818238780d7d9c5bc0ac1cae3c234}, isbn = {3110104784}, keywords = {Informationsaufnahme Kaufentscheidung Marketingforschung Marktforschung}, number = 10, pagetotal = {VIII, 205}, ppn_gvk = {027445666}, publisher = {de Gruyter}, series = {Marketing Management}, subtitle = {Methoden und Ergebnisse empirischer Konsumentenforschung}, timestamp = {2009-08-21T09:57:36.000+0200}, title = {Information und Kaufentscheidung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027445666&sourceid=fbw_bibsonomy}, year = 1987 }