%0 Book Section %1 demaio1984social %A DeMaio, Theresa J. %D 1984 %I Russell Sage Foundation %K socdes %P 257-282 %T Social Desirability and Survey Measurement: A Review %U http://www.jstor.org/stable/10.7758/9781610447003.16 %X Social desirability is generally considered to be a major source of response bias in survey research. Given the frequency with which it is mentioned as an explanation for particular results, definitions of the term are surprisingly rare and uninformative. Generally speaking, it refers to “a tendency to give a favorable picture of oneself” (Selltiz, Wrightsman, and Cook, 1976). A more specific definition (albeit somewhat circular) is included in the proceedings of a Health Survey Research Methods conference (U. S. Department of Health, Education, and Welfare, 1977b:47):… social desirability bias: answers which reflect an attempt to enhance some socially desirable %@ 9780871548832

@inbook{demaio1984social, abstract = {Social desirability is generally considered to be a major source of response bias in survey research. Given the frequency with which it is mentioned as an explanation for particular results, definitions of the term are surprisingly rare and uninformative. Generally speaking, it refers to “a tendency to give a favorable picture of oneself” (Selltiz, Wrightsman, and Cook, 1976). A more specific definition (albeit somewhat circular) is included in the proceedings of a Health Survey Research Methods conference (U. S. Department of Health, Education, and Welfare, 1977b:47):… social desirability bias: answers which reflect an attempt to enhance some socially desirable}, added-at = {2018-09-19T16:38:46.000+0200}, author = {DeMaio, Theresa J.}, biburl = {https://www.bibsonomy.org/bibtex/217d18ab44fa2ed9a1640b620a0a809b4/dirtyhawk}, crossref = {turner1984surveying}, interhash = {e59879fb7996b0c8e174d93e2ba2868e}, intrahash = {17d18ab44fa2ed9a1640b620a0a809b4}, isbn = {9780871548832}, keywords = {socdes}, pages = {257-282}, publisher = {Russell Sage Foundation}, timestamp = {2018-09-19T18:10:30.000+0200}, title = {Social Desirability and Survey Measurement: A Review}, url = {http://www.jstor.org/stable/10.7758/9781610447003.16}, urldate = {2018-09-19}, year = 1984 }