Article,

A Suggested Integrated Model of Reading Tattoos

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Central Asian Journal of Literature, Philosophy and Culture, 4 (12): 31-41 (December 2023)

Abstract

The uniqueness of tattoo images stems from their distinct way of image representation and use of semiotic elements. Numerous studies have therefore examined tattoo images, but no study has examined tattoo images from a multimodal discourse perspective. A multi-analytic model has been developed for the analysis of the chosen corpus. The adopted model is constructed on Reading Images: The Grammar of Visual Design by Kress and van Leeuwen (2021) and Text-Image Relations in Old and New Media by Martinec and Salway (2005). In order to bridge this gap, a visual and textual analysis of this study is conducted. The study has various aims. First, the study will focus primarily on the representational/ideational meaning of tattoos. The study also intends to investigate the applicability of tattoos' level of interactive/interpersonal significance. In addition, the study will reveal the compositional structures/textual significance of tattoos. The study will conclude by analysing and explaining how the text and images work together to create a comprehensive meaning. The current study is an attempt to broaden the visual framework's applicability to visual semiotic analysis of linguistic fields, which has previously been restricted to photographs and visual signs. This study suggests that images, like language, are rich in multiple potential meanings and are governed by clearly defined structures of visual grammar that can be used to decode these multiple meanings. Two Instagram social website images are analysed in terms of their representational, interactional, and compositional aspects.This study concludes, based on the results, that the findings support the visual grammar theory and emphasize the value of images as semiotic resources for communicating multilayered meanings. Utilizing a variety of visual modes, the analysis of the chosen images reveals a variety of visual relationships between the participants and the observers. Messages of loss of love or life; tortures or sufferings of diverse love, life, and death-related experiences.

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