%0 Book %1 ZeithamlEtAl2006(Services) %A Zeithaml, V.A. %A Bitner, M.J. %D 2006 %I McGraw-Hill %K MBA customer innovation managing marketing services_marketing %T Services marketing: integrating customer focus across the firm

@book{ZeithamlEtAl2006(Services), added-at = {2008-03-25T06:53:52.000+0100}, author = {Zeithaml, V.A. and Bitner, M.J.}, biburl = {https://www.bibsonomy.org/bibtex/25f53e2280565ae0a5574f9900c506189/acf}, description = {MBA-managing}, interhash = {e63634deb779a75422f9ba795e9ba0ca}, intrahash = {5f53e2280565ae0a5574f9900c506189}, keywords = {MBA customer innovation managing marketing services_marketing}, owner = {afeld}, publisher = {McGraw-Hill}, timestamp = {2008-03-25T06:53:53.000+0100}, title = {{Services marketing: integrating customer focus across the firm}}, year = 2006 }