%0 Book %1 GVK271031786 %A Belz, Christian %A Müllner, Markus %A Senn, Christoph %B Thexis-Fachbericht für Marketing %C St. Gallen %D 1999 %I Verl. Thexis %K Erfolgsfaktor Internationales_Marketing Investitionsgütermarketing Marketing %N 99/1 %T Die Implementierung globaler Marketing-Strategien in Industriegüterunternehmen %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+271031786&sourceid=fbw_bibsonomy %@ 3908545463

@book{GVK271031786, added-at = {2009-08-21T11:04:17.000+0200}, address = {St. Gallen}, author = {Belz, {Christian} and Müllner, {Markus} and Senn, {Christoph}}, biburl = {https://www.bibsonomy.org/bibtex/28927b96f1eda45396bfcc529a6a3d093/fbw_hannover}, interhash = {e6fbb1e0e5db39200d6bd24ef47ff9a8}, intrahash = {8927b96f1eda45396bfcc529a6a3d093}, isbn = {3908545463}, keywords = {Erfolgsfaktor Internationales_Marketing Investitionsgütermarketing Marketing}, number = {99/1}, pagetotal = {60}, ppn_gvk = {271031786}, publisher = {Verl. Thexis}, series = {Thexis-Fachbericht für Marketing}, subtitle = {Ergebnisse einer explorativen Untersuchung}, timestamp = {2009-08-21T11:21:00.000+0200}, title = {Die Implementierung globaler Marketing-Strategien in Industriegüterunternehmen}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+271031786&sourceid=fbw_bibsonomy}, year = 1999 }