%0 Book %1 GVK193751305 %A Dumke, Stephan %B Duisburger betriebswirtschaftliche Schriften %C Hamburg %D 1996 %I S + W, Steuer- und Wirtschaftsverl. %K Handelsmarke Markenpolitik Marketing %N 11 %T Handelsmarkenmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+193751305&sourceid=fbw_bibsonomy %@ 3891618611

@book{GVK193751305, added-at = {2009-08-21T10:31:17.000+0200}, address = {Hamburg}, author = {Dumke, {Stephan}}, biburl = {https://www.bibsonomy.org/bibtex/2cd8ef2bdbe8c1f3cf87e8fd9e53bac6f/fbw_hannover}, interhash = {e8fafaa34a07b9550e61413dc62eeeb7}, intrahash = {cd8ef2bdbe8c1f3cf87e8fd9e53bac6f}, isbn = {3891618611}, keywords = {Handelsmarke Markenpolitik Marketing}, number = 11, pagetotal = {XXIV, 280}, ppn_gvk = {193751305}, publisher = {S + W, Steuer- und Wirtschaftsverl.}, series = {Duisburger betriebswirtschaftliche Schriften}, timestamp = {2009-08-21T10:32:06.000+0200}, title = {Handelsmarkenmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+193751305&sourceid=fbw_bibsonomy}, year = 1996 }