%0 Book %1 GVK255012985 %A Lilien, Gary L. %A Rangaswamy, Arvind %C Reading, Mass. u.a. %D 1999 %I Addison-Wesley %K Brand_name_products Forschung_und_Entwicklung_<Betriebswirtschaft> Management Marketing New_products %T New product and brand management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+255012985&sourceid=fbw_bibsonomy %@ 0321046447

@book{GVK255012985, added-at = {2009-08-21T11:04:17.000+0200}, address = {Reading, Mass. [u.a.]}, author = {Lilien, {Gary L.} and Rangaswamy, {Arvind}}, biburl = {https://www.bibsonomy.org/bibtex/27539bc22ecc48da80cf13fcebd868e6f/fbw_hannover}, interhash = {eb332a94672d01ccb624ac4d034be3dd}, intrahash = {7539bc22ecc48da80cf13fcebd868e6f}, isbn = {0321046447}, keywords = {Brand_name_products Forschung_und_Entwicklung_<Betriebswirtschaft> Management Marketing New_products}, pagetotal = {VIII, 149}, ppn_gvk = {255012985}, publisher = {Addison-Wesley}, subtitle = {marketing engineering applications}, timestamp = {2009-08-21T11:05:05.000+0200}, title = {New product and brand management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+255012985&sourceid=fbw_bibsonomy}, year = 1999 }