%0 Generic %1 FaWaS10b %A Falkenreck, Christine %A Wagner, Ralf %C Presentation for the 32th INFORMS Marketing Science Conference in Cologne %D 2010 %K 2010 contributed_talk speech %T Making the Difference: Do Customer Clubs Tighten B-to-B Relationships?

@conference{FaWaS10b, added-at = {2010-08-03T11:33:34.000+0200}, address = {Presentation for the 32th INFORMS Marketing Science Conference in Cologne}, author = {Falkenreck, Christine and Wagner, Ralf}, biburl = {https://www.bibsonomy.org/bibtex/24f0dfa8c5526644e08a985736fbc86de/cfalkenreck}, interhash = {eee4b9e8c0da8a1e73684cf1c1673b7e}, intrahash = {4f0dfa8c5526644e08a985736fbc86de}, keywords = {2010 contributed_talk speech}, timestamp = {2010-08-03T11:33:34.000+0200}, title = {Making the Difference: Do Customer Clubs Tighten B-to-B Relationships?}, year = 2010 }