%0 Book %1 GVK500304696 %A Blythe, Jim %C Harlow u.a. %D 2006 %I FT/Prentice Hall %K Communication_in_marketing Marketing %T Essentials of marketing communications %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+500304696&sourceid=fbw_bibsonomy %7 3. ed. %@ 027370205X

@book{GVK500304696, added-at = {2009-08-21T12:19:46.000+0200}, address = {Harlow [u.a.]}, author = {Blythe, {Jim}}, biburl = {https://www.bibsonomy.org/bibtex/29fc1dfcc9031c66a10f3ada70c7bad93/fbw_hannover}, edition = {3. ed.}, interhash = {ef90a1f7e5d41d2b7af381d99bb8e466}, intrahash = {9fc1dfcc9031c66a10f3ada70c7bad93}, isbn = {027370205X}, keywords = {Communication_in_marketing Marketing}, pagetotal = {XII, 332}, ppn_gvk = {500304696}, publisher = {FT/Prentice Hall}, timestamp = {2009-08-21T12:20:25.000+0200}, title = {Essentials of marketing communications}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+500304696&sourceid=fbw_bibsonomy}, year = 2006 }