%0 Book %1 GVK269203664 %A Müller, Frank %C Ottobrunn %D 1999 %I Trurnit %K Kundenzeitschrift Marktreaktionsfunktion %T Die Renaissance der Kundenzeitschrift %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+269203664&sourceid=fbw_bibsonomy %@ 3000039287

@book{GVK269203664, added-at = {2009-08-21T11:04:17.000+0200}, address = {Ottobrunn}, author = {Müller, {Frank}}, biburl = {https://www.bibsonomy.org/bibtex/25af5bb2303601ff08c6e64207d495521/fbw_hannover}, interhash = {f1b09f1acc6bc1892e44599429b30ca3}, intrahash = {5af5bb2303601ff08c6e64207d495521}, isbn = {3000039287}, keywords = {Kundenzeitschrift Marktreaktionsfunktion}, pagetotal = {300}, ppn_gvk = {269203664}, publisher = {Trurnit}, subtitle = {mit einem klassischen Medium erfolgreich neuen Herausforderungen begegnen}, timestamp = {2009-08-21T11:20:38.000+0200}, title = {Die Renaissance der Kundenzeitschrift}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+269203664&sourceid=fbw_bibsonomy}, year = 1999 }