%0 Book %1 GVK187560137 %C Thousand Oaks, Calif. u.a. %D 1996 %E Hill, Ronald Paul %I Sage Publ. %K Advertising Consumer_behavior Consumer_education Management_and_Business_Administration Market_research Marketing Marketing_research Marktforschung Public_interest Social_aspects Verbraucherverhalten %T Marketing and consumer research in the public interest %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+187560137&sourceid=fbw_bibsonomy %@ 0803971907

@book{GVK187560137, added-at = {2009-08-21T10:31:17.000+0200}, address = {Thousand Oaks, Calif. [u.a.]}, biburl = {https://www.bibsonomy.org/bibtex/2e77d1268d4795208daca5416c7acd6e5/fbw_hannover}, editor = {Hill, {Ronald Paul}}, interhash = {f2c0fbcff146aa85bdf1f75e45f0c195}, intrahash = {e77d1268d4795208daca5416c7acd6e5}, isbn = {0803971907}, keywords = {Advertising Consumer_behavior Consumer_education Management_and_Business_Administration Market_research Marketing Marketing_research Marktforschung Public_interest Social_aspects Verbraucherverhalten}, pagetotal = {X, 230}, ppn_gvk = {187560137}, publisher = {Sage Publ.}, timestamp = {2009-08-21T10:31:31.000+0200}, title = {Marketing and consumer research in the public interest}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+187560137&sourceid=fbw_bibsonomy}, year = 1996 }