Abstract
This article gives a comprehensive overview of techniques for
personalised hypermedia presentation. It describes the data about
the computer user, the computer usage and the physical environment
that can be taken into account when adapting hypermedia pages to
the needs of the current user. Methods for acquiring these data,
for representing them as models in formal systems and for making
generalisations and predictions about the user based thereon are discussed.
Different types of hypermedia adaptation to the individual user�s
needs are distinguished and recommendations for further research and
applications given. While the focus of the article is on hypermedia
adaptation for improving customer relationship management utilising
the World Wide Web, many of the techniques and distinctions also
apply to other types of personalised hypermedia applications within
and outside the World Wide Web, like adaptive educational systems.
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