%0 Book %1 GVK152056483 %A Croft, Michael J. %B Marketing for managers %C London u.a. %D 1994 %I Routledge %K Management Market_research Market_segmentation Marketing New_business_enterprises %T Market segmentation %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+152056483&sourceid=fbw_bibsonomy %@ 0415097363

@book{GVK152056483, added-at = {2009-08-21T10:05:12.000+0200}, address = {London [u.a.]}, author = {Croft, {Michael J.}}, biburl = {https://www.bibsonomy.org/bibtex/279d1d7eaf189ad6a98c3c1a066406429/fbw_hannover}, interhash = {f8e6f7e0249fcf7a25e7f62804b5b3ec}, intrahash = {79d1d7eaf189ad6a98c3c1a066406429}, isbn = {0415097363}, keywords = {Management Market_research Market_segmentation Marketing New_business_enterprises}, pagetotal = {XI, 82}, ppn_gvk = {152056483}, publisher = {Routledge}, series = {Marketing for managers}, subtitle = {a step-by-step guide to profitable new business}, timestamp = {2009-08-21T10:09:24.000+0200}, title = {Market segmentation}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+152056483&sourceid=fbw_bibsonomy}, year = 1994 }