%0 Book %1 GVK236151045 %B WA-special %C Nettetal %D 1997 %E Kruse, Horst %I WA-Verl. %K Merchandising %N 2 %T Merchandising %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+236151045&sourceid=fbw_bibsonomy %7 Sonderausg., 1. Aufl %@ 3980528014

@book{GVK236151045, added-at = {2009-08-21T11:18:40.000+0200}, address = {Nettetal}, biburl = {https://www.bibsonomy.org/bibtex/27d9b62cf5f3190d0d8a4ee637ed71960/fbw_hannover}, edition = {Sonderausg., 1. Aufl}, editor = {Kruse, {Horst}}, interhash = {f9fdcf03624a917c86dea6bcc5e316db}, intrahash = {7d9b62cf5f3190d0d8a4ee637ed71960}, isbn = {3980528014}, keywords = {Merchandising}, number = 2, pagetotal = {142}, ppn_gvk = {236151045}, publisher = {WA-Verl.}, series = {WA-special}, subtitle = {Licensing für Markenartikler, Fan-Artikel, TV/Film-Merchandising, Art licensing, caritatives Merchandising, Merchandising-Companies, Analysen, Reportagen, Fallstudien & Produkte}, timestamp = {2009-08-21T11:21:02.000+0200}, title = {Merchandising}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+236151045&sourceid=fbw_bibsonomy}, year = 1997 }