%0 Book %1 GVK515155306 %A Homburg, Christian %A Krohmer, Harley %C Wiesbaden %D 2006 %I Gabler %K Betriebliche_Information_und_Kommunikation Marketing Marketingmanagement Marketingpolitik Marketingtheorie Strategisches_Management Theorie %T Marketingmanagement %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+515155306&sourceid=fbw_bibsonomy %7 2., überarb. und erw. Aufl. %@ 978-3-8349-0063-0

@book{GVK515155306, added-at = {2009-08-21T12:21:08.000+0200}, address = {Wiesbaden}, author = {Homburg, {Christian} and Krohmer, {Harley}}, biburl = {https://www.bibsonomy.org/bibtex/2b54e2e25642746afb1b0934f41695891/fbw_hannover}, edition = {2., überarb. und erw. Aufl.}, interhash = {fb2b4ce6f6cb0367ec78540828cbf0d9}, intrahash = {b54e2e25642746afb1b0934f41695891}, isbn = {978-3-8349-0063-0}, keywords = {Betriebliche_Information_und_Kommunikation Marketing Marketingmanagement Marketingpolitik Marketingtheorie Strategisches_Management Theorie}, pagetotal = {XXIII, 1375}, ppn_gvk = {515155306}, publisher = {Gabler}, subtitle = {Strategie - Instrumente - Umsetzung - Unternehmensführung}, timestamp = {2009-08-21T12:21:53.000+0200}, title = {Marketingmanagement}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+515155306&sourceid=fbw_bibsonomy}, year = 2006 }