%0 Book %1 GVK116467703 %A Chisnall, Peter M. %B The Essence of management series %C New York u.a. %D 1991 %I Prentice Hall %K Market_research Marketing %T The essence of marketing research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+116467703&sourceid=fbw_bibsonomy %@ 0132848295

@book{GVK116467703, added-at = {2009-08-21T09:59:23.000+0200}, address = {New York [u.a.]}, author = {Chisnall, {Peter M.}}, biburl = {https://www.bibsonomy.org/bibtex/2222ea38aa9e3059bb6436b72ac1073ab/fbw_hannover}, interhash = {fbc870e8473d5997bc17c20b325e3ac0}, intrahash = {222ea38aa9e3059bb6436b72ac1073ab}, isbn = {0132848295}, keywords = {Market_research Marketing}, pagetotal = {VIII, 211}, ppn_gvk = {116467703}, publisher = {Prentice Hall}, series = {The Essence of management series}, timestamp = {2009-08-21T09:59:59.000+0200}, title = {The essence of marketing research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+116467703&sourceid=fbw_bibsonomy}, year = 1991 }