%0 Book %1 GVK32256753X %C München %D 2001 %E Köhler, Richard %I Vahlen %K Deutschland Erfolgsfaktor Markenpolitik Marketing Theorie %T Erfolgsfaktor Marke %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+32256753X&sourceid=fbw_bibsonomy %@ 380062513X

@book{GVK32256753X, added-at = {2009-08-21T11:32:45.000+0200}, address = {München}, biburl = {https://www.bibsonomy.org/bibtex/29c77d53c727ec7f7397dbe847859a49c/fbw_hannover}, editor = {Köhler, {Richard}}, interhash = {fc955647a7bd81cf55af120af91731c1}, intrahash = {9c77d53c727ec7f7397dbe847859a49c}, isbn = {380062513X}, keywords = {Deutschland Erfolgsfaktor Markenpolitik Marketing Theorie}, pagetotal = {VIII, 350}, ppn_gvk = {32256753X}, publisher = {Vahlen}, subtitle = {neue Strategien des Markenmanagements}, timestamp = {2009-08-21T11:32:45.000+0200}, title = {Erfolgsfaktor Marke}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+32256753X&sourceid=fbw_bibsonomy}, year = 2001 }