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%0 Book
%1 Kotler.2007
%A Kotler, P.
%A Keller, K. L.
%A Bliemel, F.
%D 2007
%I earson Studium
%K MarketingManagement Strategien Wertschöpfung ITeG_233
%T Marketing-Management: Strategien für wertschaffendes Handeln
%7 12
@book{Kotler.2007,
added-at = {2011-07-08T09:01:07.000+0200},
author = {Kotler, P. and Keller, K. L. and Bliemel, F.},
biburl = {https://www.bibsonomy.org/bibtex/2ce5f344a4aa2f6709e81e06888af63a7/ls_leimeister},
edition = 12,
interhash = {fd1fc74aa3220fa9f438f8553728507d},
intrahash = {ce5f344a4aa2f6709e81e06888af63a7},
keywords = {MarketingManagement Strategien Wertschöpfung ITeG_233},
note = {ITEG_233 290},
publisher = {earson Studium},
timestamp = {2011-08-29T09:22:49.000+0200},
title = {Marketing-Management: Strategien für wertschaffendes Handeln},
year = 2007
}