%0 Book %1 unger2012mediaplanung %A Unger, Fritz %A Fuchs, Wolfgang %A Michel, Burkard %C Berlin u.a. %D 2012 %I Springer %K Mediagattungen %T Mediaplanung : Methodische Grundlagen und praktische Anwendungen %U http://www.worldcat.org/search?qt=worldcat_org_all&q=9783642306563 %@ 364230656X 9783642306563 3540377794 9783540377795 9783642306570 3642306578

@book{unger2012mediaplanung, added-at = {2014-10-24T15:52:26.000+0200}, address = {Berlin [u.a.]}, author = {Unger, Fritz and Fuchs, Wolfgang and Michel, Burkard}, biburl = {https://www.bibsonomy.org/bibtex/2bde4a662a34288354ae6a4381adc3c35/mschuet3}, interhash = {fde93a5b0aa73bb5e46ac3513e127b9c}, intrahash = {bde4a662a34288354ae6a4381adc3c35}, isbn = {364230656X 9783642306563 3540377794 9783540377795 9783642306570 3642306578}, keywords = {Mediagattungen}, publisher = {Springer}, refid = {815894131}, timestamp = {2014-10-24T15:52:26.000+0200}, title = {Mediaplanung : Methodische Grundlagen und praktische Anwendungen}, url = {http://www.worldcat.org/search?qt=worldcat_org_all&q=9783642306563}, year = 2012 }