%0 Book %1 GVK387701249 %A Kapferer, Jean-Noël %C London u.a. %D 2004 %I Kogan Page %K Brand_name_products Management Markenpolitik Marketing %T The new strategic brand management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+387701249&sourceid=fbw_bibsonomy %7 3. ed %@ 0749442832

@book{GVK387701249, added-at = {2009-08-21T12:16:51.000+0200}, address = {London [u.a.]}, author = {Kapferer, {Jean-Noël}}, biburl = {https://www.bibsonomy.org/bibtex/29b3f575beb6160d6a2cd0d011a80de6d/fbw_hannover}, edition = {3. ed}, interhash = {fed823ce59518f3f61fcabc4a5cdc38e}, intrahash = {9b3f575beb6160d6a2cd0d011a80de6d}, isbn = {0749442832}, keywords = {Brand_name_products Management Markenpolitik Marketing}, pagetotal = {XIV, 497}, ppn_gvk = {387701249}, publisher = {Kogan Page}, subtitle = {creating and sustaining brand equity long term}, timestamp = {2009-08-21T12:17:35.000+0200}, title = {The new strategic brand management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+387701249&sourceid=fbw_bibsonomy}, year = 2004 }