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%0 Book Section
%1 meggs2011sk
%A Meggs, Philip B.
%B The Mechanical Bride: Folklore of Industrial Life
%C London
%D 2011
%E McLuhan, Marshall
%I Duckworth Overlook
%K advertising canada classic-work-treatment mcluhan media-theory
%P ix--xiii
%T Introduction to the Fiftieth Anniversary Edition