How businesses are using Web 2.0: A McKinsey Global Survey. A Digital Marketing Survey about business web 2.0 survey by McKinsey Quarterly. peer-to-peer networking, internet investments, web 2.0 global trends, and global web 2.0 trends. By and large, executives are satisfied with their previous investments in Internet technology, and most are investing in trends that promote automation and networking online.
organic search and search rankings, search infrastructure at Google,
search advertising, ad networks, geotargeting, click fraud, cookies
and other user profiling techniques, privacy issues, strategy &
competitive advantage