Neil Ireson, Fabio Ciravegna, Marie Elaine Califf, Dayne Freitag, Nicholas Kushmerick, Alberto Lavelli: Evaluating Machine Learning for Information Extraction, 22nd International Conference on Machine Learning (ICML 2005), Bonn, Germany, 7-11 August, 2005
38. H-M. Haav, An Application of Inductive Concept Analysis to Construction of Domain-specific Ontologies, In: B. Thalheim, Gunar Fiedler (Eds), Emerging Database Research in East Europe, Proceedings of the Pre-conference Workshop of VLDB 2003, Computer Science Reports, Brandenburg University of Technology at Cottbus, 2003, 14/3, pp 63-67
[updated with Tagommenders paper – thanks Shilad.] The organizers of the World Wide Web conference recently announced the list of accepted papers for this year’s event. In the Social Networks and Web 2.0 track (chaired by Elisa Bertino and Lada...
Query log data for ad targeting
A WWW2006 paper out of Microsoft Research, "Finding Advertising Keywords on Web Pages" (PDF), claims that query log data is particularly useful for ad targeting.
Specifically, the researchers extracted from MSN query logs the keywords some people used to find a given page. They tested using that as one of many features for ad targeting. In their results, it was one of the most effective features.
Very interesting. It has always been harder to target ads to content than to search results because intent is much less clear.
By using the query log data in this way, the researchers were effectively using the intent of the searchers that arrived at the page as a proxy for the intent of everyone who arrived at the page.