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Utilization of mass communication by the individual

, , and . The Uses of Mass Communication, Sage Publications, Beverly Hills, (1974)

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Persönlicher Einfluß und Meinungsbildung, and . Oldenbourg, München, (1962)Communication Research and the Image of Society: On the Convergence of Two Traditions. American Journal of Sociology, 65 (5): 435--440 (1960)Introduction: Shoulders to Stand On, , , and . Canonic Texts in Media Research: Are There Any? Should There Be? How About These?, Polity, Cambridge, UK, (2003)On Conceptualizing Media Effects. Studies in Communication, (1980)Communications Research Since Lazarsfeld. Public Opinion Quarterly, (1987)Lazarsfeld's Map of Media Effects. International Journal of Public Opinion Research, 13 (3): 270--279 (2001)McLuhan: Where Did He Come From? Where Did He Disappear?, and . Canadian Journal of Communication, (1998)Revisiting the Origin of the Administrative versus Critical Research Debate, and . Journal of Information Policy, (2016)His Master's Voice. Voices: Exploring the Shifting Contours of Communication, Peter Lang, New York, (2019)On the Use of Mass Media for Important Things, , and . American Sociological Review, 38 (2): 164-181 (1973)