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Handbook of marketing scales

, , и . Sage, Newbury Park u.a., (1994)

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William O Sass

O Otsuka

O Manuwald

O Nommensen

O Hampe

 

Другие публикации лиц с тем же именем

Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level, и . Journal of Retailing, 79 (1): 17 - 25 (2003)Handbook of marketing scales, , и . Sage, Newbury Park u.a., (1994)Measurement of Consumer Susceptibility to Interpersonal Influence, , и . Journal of Consumer Research: An Interdisciplinary Quarterly, 15 (4): 473-81 (марта 1989)Handbook of marketing scales, и . Sage Publ., Thousand Oaks, Calif. u.a., 2. ed. издание, (1999)Marketing, , и . Irwin/McGraw-Hill series in marketing Irwin/McGraw-Hill, Boston, Mass. u.a., 2. ed издание, (1998)Marketing, , и . McGraw-Hill/Irwin series in marketing McGraw-Hill/Irwin, New York, NY u.a., 4. ed издание, (2004)