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How Complex Do Movie Channel Contracts Need to Be?

S. Raut, S. Swami, E. Lee, и C. Weinberg. Marketing Science, 27 (4): 627-641 (2008)

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Marketing challenges{. Lovelock, и {. Weinberg. McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., 2. ed издание, (1989)Cases in public and nonprofit marketing{. Lovelock, и {. Weinberg. Scientific Pr., Palo Alto, Calif., (1977)How Complex Do Movie Channel Contracts Need to Be?S. Raut, S. Swami, E. Lee, и C. Weinberg. Marketing Science, 27 (4): 627-641 (2008)