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Customer behavior, , и . Dryden Press, Fort Worth u.a., (1999)Marketing management, и . South-Western Publ. Co., Cincinnati, Ohio u.a., (1986)Marketing theory, , и . Wiley, New York, NY u.a., (1988)Models of buyer behavior. Conceptual, quantitative, and empirical. Series in marketing management Harper, Row, New York, (1974)Multinational Business Operations, и . Goodyear Publishing Company, INC., Pacific Palisades, (1973)The theory of buyer behavior, и . The Wiley marketing series Wiley, New York, NY u.a., (1969)Environmental aspects of operating abroad, и . Goodyear Publishing Company, INC., Pacific Palisades, (1973)Customer behavior, и . Thomson, Australia usw., 2. ed издание, (2004)Long-range planning, organization, and management, и . Goodyear Publishing Company, INC., Pacific Palisades, (1973)Marketing management, и . Goodyear Publishing Company, INC., Pacific Palisades, (1973)