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The new information technology has changed the environment in which companies and consumers co-exist, and the consumers are no longer passive recipients of information and brand value (Christodoulides, 2009; Rowley, 2004). Internet has made the one-to-many communication obsolete and it has been replaced by a many-to-many communication, where the consumers actively engage in conversation with each other and the company (Christodoulides, 2009).
Axel Kaiser (Foto) vom Berliner Start-up Denttabs verspricht eine Revolution des Zähneputzens. Die Idee: Tabletten sollen Zahnpasta ersetzen – und alles besser können. Das größte Hindernis: die Macht der Gewohnheit. Ein Selbstversuch.
Ausführliche Fassung: http://trend.infopartisan.net/trd7808/t187808.html --- Voices from the Inside of Pagani Detention Centre, Lesvos, Greece: http://www.youtube.com/watch?v=lP2yT6EjBXo
committed to providing a global perspective on brands. Challenging viewers to think further about the important issues that are affecting brands now and in the future.
NetBase article comparing late night talk show comedians using a brand passion index graphic. Social Media Analysis of top comedians including David Letterman, Jay Leno, Seth Meyers, Conan O’Brien, Jon Stewart and Stephen Colbert.
Ein Jahr nach dem Brankencrash ist das Vertrauen der Deutschen in Marken und Branchen nach wie vor erschüttert. Das zeigt eine Studie der Markenberatung Musiol Munzinger Sasserath in Berlin. Nach der Erhebung unter 1000 Deutschen misstrauen die Bundesbürgern vor allem Telekommunikationsanbietern, Versicherungen und Mineralölgesellschaften.
