Business narrative is a set of techniques based on the collection and interpretation of stories collected from a workplace. This technique is most effective when applied to seemingly intractable problems such as culture change, trust, innovation, leadersh
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D. Millen, and J. Patterson. CHI Extended Abstracts, page 720-721. ACM, (2003)http://doi.acm.org/10.1145/765891.765950 . isbn 1-58113-637-4 .
http://dblp.uni-trier.de/db/conf/chi/chi2003a.html#MillenP03.