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As a first step toward marketing yourself better, take some time soon to write out the DNA of your brand. What can others -- your customers, employer, and colleagues -- depend on you for? OK, so what makes you different? What is your attitude? Have you co
As a first step toward marketing yourself better, take some time soon to write out the DNA of your brand. What can others -- your customers, employer, and colleagues -- depend on you for? OK, so what makes you different? What is your attitude? Have you co