Facebook rolled out its Timeline format for brands this week. It's still early, but we've already seen how the new format opens up fresh opportunities for businesses.
What made this [Egypt] a revolutionary moment was not the tactical usage of platforms like Facebook and Twitter—but rather how these technologies became a force multiplier for a unifying narrative strategy. Social media spread video and messaging, and was integrated into Al Jazeera’s coverage of the uprising, so as to create a chorus of the narrative of “Liberation Square” that reached across the world into the west.