What made this [Egypt] a revolutionary moment was not the tactical usage of platforms like Facebook and Twitter—but rather how these technologies became a force multiplier for a unifying narrative strategy. Social media spread video and messaging, and was integrated into Al Jazeera’s coverage of the uprising, so as to create a chorus of the narrative of “Liberation Square” that reached across the world into the west.
Facebook rolled out its Timeline format for brands this week. It's still early, but we've already seen how the new format opens up fresh opportunities for businesses.