Business narrative is a set of techniques based on the collection and interpretation of stories collected from a workplace. This technique is most effective when applied to seemingly intractable problems such as culture change, trust, innovation, leadersh
E. Wenger, R. McDermott, and W. Snyder. Harvard Business School Press, Boston, Mass., (2003)Etienne Wenger; Richard McDermott; William M. Snyder. graph. Darst
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